Variable is the hottest buzzword in marketing. So what is it and why is it attracting so much attention? Variable, as it is known, is short for Variable Data Printing or VDP. VDP is the ability to change the text and graphic content of a single press run to target multiple demographic groups or even to personalize each printed piece.
Unigraphic has made a major commitment to Variable Data Printing with our acquisition of a state of the art iGen3 110 XL Digital Production Press as well as the software and expertise to make practical use of VDP.
Variable can be used with almost any type of printed piece, a post card, letter, catalog or on any of the wide variety of specialty media available from Unigraphic.
Unigraphic can produce new designs for variable data use or in many cases, modify existing work to accept variable information.
Talk to one of our knowledgeable account representatives for more information.iGen 3 110 XL Digital Press
- Sheet size to 14.33” x 22.5”
- Every Printed Piece can be Unique
- Highest Digital Quality
- Wide Gamut Color for Brilliant Reproduction
- Wide Range of Print and Incredible Media Options
- Short Run or Long Run - Order just what you need
- Average in plant production time:1-4 working days depending on project scope*
Unigraphic Color Corp.
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Call: 800-879-5301